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Alice M. Hart, Food for Film Stylists® IMDB (Motion Picture and Television Credits)
By Joel Newman For Photo District News Magazine
Food, glorious food is what Los Angeles-based stylist Alice Hart is all about. For the past 25 years, Hart, owner of Food for Film Stylists®, has been making everything from gourmet dishes to common groceries and pet food look delicious. "The challenge is to take something three dimensional and change it into a two dimensional print ad and still have it appear mouthwatering to the eye," says Hart. "There are stylists who use many tricks, but I pride myself on keeping the product looking real, appetizing and not artificial.
A graduate and "Grande Diplomate" of Le Cordon Bleu, Paris, Hart also holds a "Certificat De Vin Francais" from L'Academie Du Vin and is a charter member of The International Association of Culinary Professionals, The American Institute of Wine and Food, and the Southern California Culinary Guild. This luminary academic background initially led Hart to R&D work for such food firms as Van De Kamp’s Frozen Foods and Nalley's Fine Foods, but it was during her tenure as a consultant for California giant Lawry's Foods that the idea of styling food for advertising came into play. "I was invited to attend a Lawry's Foods packaging shoot at a photographer’s studio and got immediately hooked. The challenge of presenting food on camera in appealing, artistic and natural ways was irresistible to me. I apprenticed, learned the business and then went out on my own."
After years of arranging salads, raw meat and vegetables for supermarket ads and fliers, Hart's client roster grew along with her reputation to encompass a veritable who’s who of national and international clients. Executing both print and commercial advertising work for the likes of Coca Cola, Haagen-Daz, Kraft General Foods, Burger King, Miller Beer, Nestle Foods and Purina Friskies Pet Care, to name a few, she also has teamed up with such industry photographers as Ryan Beck, Jeff Green, Kate Turning, and Peggy Sirota as well as The Los Angeles & New York Times Magazines, Bon Appetit and scores of famed restaurants.
With a James Beard Foundation Tastemaker Award nomination under her belt for her styling work on the cookbook True Thai (William Morrow) and another book with Valentino Restaurant owner Piero Selvaggio, not to mention her ongoing slate of commercial and movie work, Hart says she's still never too busy to keep her eyes on the prize. "We eat with our eyes and that begins with a seasoned food stylist". "This is a visual market and that's what I'm all about."
For more information: Alice Hart 323.877.2376 www.foodforfilm.com